01 / Interactive web application / Archived campaign

Smoki Navijaj.

A high-energy fan platform that turns every match into a social, rewarding digital experience.

Industry: FMCG / Sports engagement
Expertise: Product / UX / Full-stack development
Platform: Multilingual progressive web app
Delivery: Completed campaign · no longer available

app.smoki.rs01 / 03

Smoki Navijaj app homepage with the campaign introduction and Create your fan button — App homepage

APP / AVATARS / FAN EXPERIENCE

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/ Project snapshot

Made for
match day.

Smoki Navijaj connects football predictions, personalized fan avatars, leagues and rewards in one campaign platform.

The challenge

The campaign needed one mobile-first experience for fan participation, personalized avatars and competition throughout a football tournament.

Our contribution

We developed the fan application and its backend features: onboarding, AI-assisted avatar creation, match predictions, leagues and scoring, with multilingual delivery.

The result

Fans could create an avatar, make predictions and follow their progress in the competition. The campaign is now archived and the application is no longer available.

/ Technology

Core stack.

A focused technical foundation selected for performance, maintainability and growth.

Next.js

Fast multilingual fan experience

React

Interactive application interface

TypeScript

Shared front-end and API contracts

Fastify

High-performance backend services

PostgreSQL / Prisma

Users, matches, leagues and scoring

Redis / S3

Queues, caching and generated media

/ Start a conversation

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